ABOUT DASH · WHO WE ARE
We're Danai and Shannon. Best friends. Business partners. Your secret weapon.
Not to brag, but we’ve been doing this for a long time. Not this business specifically. But showing up for people, figuring out what they actually need, and making things work. That part we’ve had down for years.
We met over 15 years ago and have been in each other’s corner ever since. So when we decided to build something together, it felt less like a business decision and more like the obvious next step.
The name? Da from Danai. Sh from Shannon. Honestly, it just fit.
Danai
Customer Success & StrategyDanai has spent 20+ years figuring out why customers stay and why they leave. She’s done it for federal agencies, Fortune 500 companies, and enterprise organizations at massive scale. What makes her approach different is that she doesn’t just see the data, she understands the people behind it. Now she brings that same strategic thinking to small businesses who deserve it just as much.
Born in Zimbabwe and raised with serious range, Danai holds a microbiology degree, probably knows more about soccer than your favorite coach, and somehow still has the best style in the room. Somehow she makes it all look easy. We’re still not sure how.
Shannon
Marketing & ExecutionShannon spent 15+ years in marketing, starting in corporate before finding her way to what she really cared about — small businesses. She’s built strategies, run campaigns, and learned firsthand what actually moves the needle versus what just looks good on paper. She asks the hard questions, digs into the details, and doesn’t stop until it’s working.
When she’s not strategizing, Shannon is nose-deep in a book, planning her next trip, or finding the best new restaurant in town. Equal parts curious and driven, she brings that same energy to every client she works with.
OUR STORY
Small is significant.
Dash & Co. didn’t happen overnight. For years we threw ideas around because we always knew we wanted to work together and build something that meant something. What kept coming back to us was this: small businesses are the backbone of our communities. They pay the taxes that fund our schools. They sponsor the little leagues. They hire locally, live locally, and care deeply about where they operate.
So when it came time to decide what we wanted to build, the answer felt obvious. Why not bring the kind of expertise that big companies take for granted and give it to the little guy?
Here’s the thing most people don’t realize: small business marketing companies are a dime a dozen. But who’s handling customer success? Who’s asking why customers leave, why they come back, and what they actually need? That side of the equation, the one that informs everything else, is almost always missing.
We decided to change that. Not with corporate jargon or big agency price tags. But with real strategy, real expertise, and a genuine belief that small businesses deserve both.
WE BELIEVE
Small businesses make communities stronger.
That’s not a tagline. It’s why we built Dash & Co. When a small business grows, the whole neighborhood feels it. Jobs are created. Money stays local. Communities get stronger.
We show up the way we do, honest, direct, and genuinely invested, because we believe in what you’re building and what it means for the people around you.
THE DASH & CO. DIFFERENCE · We understand your business before we ever touch your marketing.
READY WHEN YOU ARE
While others walk,
you’ll dash.
Let’s start with a conversation. No pitch, no pressure.